Communications kit

This page is for administrators and engineering leads rolling Claude Code out to a team. It provides copy-ready launch announcements, a tips-and-tricks drip campaign, and one-line FAQ responses for the questions you will be asked most.

Treat everything here as draft copy, not finished copy. Rewrite each message in your organization’s voice, swap the example tasks for real bugs and modules from your own codebase, and replace the [bracketed placeholders] before sending. The announcements that drive adoption are the ones that read like someone at your company wrote them.

Launch communications

One announcement in two formats, plus two optional variants. Pick whichever fits your rollout and rewrite it from there.

Before you send

Work through this checklist before the announcement goes out. Each item closes a gap that otherwise turns into a launch-day support thread.

Item	Why it matters
`#claude-code` channel created and linked in the message	Gives questions one place to land
Install command tested on at least one machine in your environment	Catches proxy or firewall issues before everyone hits them at once
Security and data-handling link ready (Data usage or your internal equivalent)	“Where does my code go?” will be the first reply
One concrete first task chosen, a real bug or file in your codebase	Generic examples don’t convert; “fix the flaky test in `auth_test.go`” does
A named owner for the channel for the first 48 hours	Unanswered launch-day questions kill momentum
A C-suite sponsor lined up to send or co-sign the announcement	Exec-sent launches consistently see higher first-week adoption than admin-sent ones

The announcement

Use this as your standard org-wide rollout message. It covers what Claude Code is, gives a two-minute install path, hands readers one concrete task to try, and answers “where does my code go?” before anyone has to ask.

Email
Slack or Teams

Subject: Claude Code is live for [Engineering / your team]

Team,

As of today you have access to Claude Code, an AI coding agent that runs in
your terminal, reads your actual codebase, and works through real tasks end
to end: debugging, refactors, tests, PRs. It is not autocomplete and it is
not a chat window. It edits files, runs your commands, and asks permission
before anything risky.

Get running in two minutes:

    curl -fsSL https://claude.ai/install.sh | bash
    cd <your-repo>
    claude

Then run /init once. Claude reads your project and writes a CLAUDE.md with
your build commands and conventions, so you stop re-explaining the basics.

Then try one of these on the repo you are already in:

  - "The test in [file] is flaky. Figure out why and fix it"
  - "Walk me through how [module] handles [X]"
  - "Look at my working diff and tell me what's risky before I push"

Where your code goes: Claude Code runs in your terminal and talks directly
to Anthropic's API, with no third-party servers in the loop. It asks before
editing files or running commands. Under our Enterprise agreement, Anthropic
does not use your code or prompts to train its models.
Details: https://code.claude.com/docs/en/data-usage
         https://code.claude.com/docs/en/security

Where to go with questions: #claude-code. [Owner name] is watching it
this week.

- [Name]

P.S. Prefer your editor? There is a VS Code extension and a JetBrains
plugin. Same agent, no terminal required.

🚀 *Claude Code is live for [team]*

AI coding agent, runs in your terminal, reads your repo, does real work:
bugs, refactors, tests, PRs. Asks before it touches anything.

`curl -fsSL https://claude.ai/install.sh | bash` → `cd your-repo` → `claude`

*First thing to try* → run `/init`, then: "the test in [file] is flaky,
figure out why and fix it."

🔒 Runs in your terminal, talks only to Anthropic's API. Under our
Enterprise plan your code and prompts are not used to train models.
Data usage → https://code.claude.com/docs/en/data-usage

📚 Quickstart · VS Code · Free 1-hr course
   https://code.claude.com/docs/en/quickstart
   https://code.claude.com/docs/en/vs-code
   https://anthropic.skilljar.com/claude-code-in-action

Questions → this thread. [Owner] is on point.

Send this from your sponsoring executive, such as the CTO, CIO, or SVP Engineering, under their name and from their account. Launches that go out under an exec’s name consistently see higher open rates and faster first-week activation than the same message from an admin or tooling team. It signals a company priority rather than an optional experiment. This version is deliberately stripped to one ask: install it and run it on one real task. The exec’s job is to make the ask land; the standard announcement and #claude-code handle the how.

Email
Slack or Teams

Subject: One thing I'd like every engineer to try this week

Team,

We have turned on Claude Code for all of engineering. It is an AI agent
that works directly in your terminal, on your actual codebase, and the
early results from teams already using it are strong enough that I want
everyone on it this week.

I am asking for ten minutes:

    curl -fsSL https://claude.ai/install.sh | bash
    cd <your-repo>
    claude

Then hand it one real task: the bug you have been putting off, or "walk me
through how [module] works."

That is the whole ask. [Owner name] and team are in #claude-code for
anything you hit along the way.

- [Exec Name]
  [Title]

📣 *From [Exec Name]: one thing to try this week*

We have turned on *Claude Code* for all of engineering. Early results are
strong enough that I am asking everyone to give it ten minutes on real
work this week.

`curl -fsSL https://claude.ai/install.sh | bash` → `cd your-repo` →
`claude` → hand it one real task.

That's it. Questions → #claude-code.

Pilot group variant

Use for a phased rollout. Send to the pilot cohort only.

Subject: You're in the Claude Code pilot

[Name / team],

You are in the first wave of Claude Code at [company]. We picked this group
because you will put it on real problems and tell us the truth about it.

The ask: use it on at least one real task this week, then drop a note in
#claude-code-pilot covering what worked, what was annoying, and what
surprised you. That feedback decides how we roll it out to everyone else.

[Continue with "Get running in two minutes" from the standard announcement]

One extra thing for pilots: on your first multi-file change, press Shift+Tab
until you see "plan". Claude will lay out exactly what it intends to do
before it touches a file. It is the fastest way to calibrate how much to
trust it.

Champion recruitment DM

After launch, DM the two or three people who are most active in #claude-code.

Hey [name], your #claude-code posts are doing more for adoption than my
announcement did. A couple of people told me your [thread / screenshot]
was why they actually tried it.

Want to make that semi-official? Low lift: mostly keep posting what you
are posting, plus first crack at new features and a direct line to the
Anthropic team. I can share a short playbook if you're in.

Tips and tricks campaign

Ready-to-paste Slack or Teams messages designed to drive feature activation after launch. Each follows the same pattern: a hook, the payoff, a “try it now” prompt, and a docs link. Drip them one or two a week in #claude-code, or pick the handful that match your team’s gaps. They stand alone with no required order. Copy the message body from each block directly into Slack or Teams. Replace [bracketed placeholders] before sending.

Get started

Choosing the right model

🎯 *Tip: Match the model to the moment*

Using Opus to fix a typo burns compute. Using Haiku for a 12-file refactor
is asking for a re-do.

Claude Code runs on the same models as the Claude app, and you can switch
mid-session. *Sonnet* is the workhorse default for everyday feature work,
bugs, tests, and reviews. Reach for *Opus* on large refactors, gnarly
debugging, or anything high-stakes. Drop to *Haiku* for quick questions,
formatting, and mechanical edits where speed wins. *Fable 5* is the most
capable model for your hardest, longest-running tasks; it is not the
default, so select it with `/model fable`, and note that cybersecurity and
biology content falls back to Opus automatically. Opus 5 runs its own
checks, so flagged cybersecurity content switches models and flagged
biology content is refused.

*Try it now:* type `/model` and pick Sonnet if you haven't already. It is
the right default for most tasks.

📖 Model configuration → https://code.claude.com/docs/en/model-config

Model	Best for
Fable 5	The hardest, longest-running tasks. Opt-in only: select it with `/model fable`. Cybersecurity or biology content falls back to Opus
Opus	Large-scale refactors, complex debugging, architecture decisions, high-stakes changes. On Opus 5, cybersecurity or biology content triggers automatic model fallback or a refusal
Sonnet	Everyday feature work, bug fixes, tests, documentation, code review. Recommended default.
Haiku	Quick questions, formatting, mechanical edits, rapid iteration

Quick wins to try first

🚀 *Tip: Three things to try in your first 10 minutes*

Installed Claude Code but not sure what to actually ask it? Start with the
stuff that has been bugging you all week.

  - Fix something annoying: "the test in [file] is flaky, figure out why"
  - Get oriented in code you didn't write: "walk me through how [module] works"
  - Sanity-check before you push: "look at my working diff and tell me what
    looks risky"

None of these need setup. Just `cd` into your repo and run `claude`.

*Try it now:* pick the bug you have been avoiding and paste the error
message in.

📖 Quickstart → https://code.claude.com/docs/en/quickstart

Project memory

/init and CLAUDE.md

📁 *Tip: Stop re-explaining your repo every session*

Telling Claude "we use pnpm, not npm" for the fifth time? There is a
one-time fix.

Run `/init` once per repo. Claude reads your project structure and writes a
CLAUDE.md file with your build commands, architecture, and conventions.
Every future session in that repo starts from this file automatically. Keep
it under two screens. It is a cheat sheet, not documentation.

*Try it now:* open your main repo, run `claude`, type `/init`. Thirty
seconds, pays off every session after.

📖 CLAUDE.md and project memory → https://code.claude.com/docs/en/memory

@-references

📎 *Tip: Stop pasting file contents into the chat*

Copying 200 lines of a component into your prompt so Claude can "see" it?
You don't have to.

Type `@` then a file path. Claude pulls the file directly into context.
Works for whole directories too.

> the styles in @src/components/Button.tsx look off, check against
> @docs/design-system.md

*Try it now:* type `@` then Tab. Autocomplete shows you every file in reach.

📖 Referencing files → https://code.claude.com/docs/en/common-workflows

Control and safety

Permission modes

🛡️ *Tip: One keystroke between "look but don't touch" and "just do it"*

Sometimes you want Claude to ask before every edit. Sometimes you just want
it to ship. You shouldn't have to pick one forever.

*Shift+Tab* cycles through how much Claude can do without asking: *Manual* (the
`default` setting value) asks before file edits and most shell commands, *acceptEdits* lets file
edits and common filesystem commands
flow through while still checking before other shell commands, and *plan*
proposes changes for your approval before anything is touched. Plan mode is
the trust-builder, so start there for anything touching multiple files.

*Try it now:* on your next refactor, hit Shift+Tab until you see "plan",
then describe the change. You'll get a full proposal before a single file
moves.

📖 Permission modes → https://code.claude.com/docs/en/permissions

Checkpointing and /rewind

⏪ *Tip: There is an undo button for the whole conversation*

Claude went down the wrong path three turns ago and now you're untangling
it? You don't have to fix forward.

`/rewind` rolls back to an earlier point in the conversation, including the
file changes Claude made along the way. Checkpointing is automatic; you
don't set anything up.

*Try it now:* press *Esc* twice to open the rewind menu, or type `/rewind`.
Pick the point before things went sideways.

📖 Checkpointing → https://code.claude.com/docs/en/checkpointing

Connect your tools

MCP connectors

🔌 *Tip: Let Claude read your issue tracker so you don't have to paste tickets*

Copy-pasting Jira tickets into the terminal feels like a step backward.
It is.

One config file (`.mcp.json` at your project root) wires Claude into GitHub,
Jira, Linear, or whatever tracker you use. Then "what's the top-priority
issue assigned to me?" and "go ahead and fix it" happen in the same
conversation.

*Try it now:* ask Claude "set up an MCP connector for [GitHub/Jira/Linear]
in this repo". It will write the config for you.

📖 MCP connectors → https://code.claude.com/docs/en/mcp

Automate your workflows

Skills

⚡ *Tip: Turn that prompt you keep retyping into a command*

Typed "summarize what I worked on today from git log, format it for standup"
three times this week? That's a slash command waiting to happen.

A SKILL.md file in `.claude/skills/<name>/` becomes a reusable prompt; type
`/name` to run it. Make one the second time you type a multi-step prompt
you've typed before. Easiest path: ask Claude to make it for you.

*Try it now:* type "make me a /standup skill that summarizes what I worked
on today from git log", then run `/standup` tomorrow morning.

📖 Skills → https://code.claude.com/docs/en/skills

Hooks

🔔 *Tip: Get pinged when your refactor finishes*

Sitting at your desk watching Claude work through a long task? You've got
better things to do for those eight minutes.

Hooks are shell commands that fire on Claude Code events. A Stop hook that
sends a desktop notification means you can kick off a long refactor, walk
away, and get pinged the moment it's done.

*Try it now:* ask Claude "add a Stop hook that sends a desktop notification
when you finish". It will write the script and wire it up.

📖 Hooks guide → https://code.claude.com/docs/en/hooks-guide

Day-to-day development

Screenshots and images

📸 *Tip: Stop describing the error dialog. Just show it.*

Typing out "there's a red box that says something about a null reference
and it's pointing at line 47-ish"? Screenshot it.

Drag a screenshot straight into the terminal and Claude sees it: error
dialogs, UI mockups, whiteboard photos, Figma exports. *Ctrl+V* pastes from
clipboard (Ctrl+V works on macOS too, and Cmd+V works in iTerm2).

*Try it now:* next time something visual breaks, screenshot it and paste it
right into the prompt. Then just type "what's wrong here?"

📖 Working with images → https://code.claude.com/docs/en/common-workflows

Git workflows

🌿 *Tip: Hand off the whole git ceremony*

The fix took 5 minutes. The commit message, branch, and PR description
took 15. That ratio is wrong.

Claude handles the full git flow: commits with conventional messages,
branches, PRs with proper summaries. One ask: "fix the off-by-one, commit
with a conventional commit message, and open a PR." Reviewing someone
else's work? Paste the PR URL and ask Claude to walk you through the diff.

*Try it now:* after your next fix, instead of switching to your git client,
just type "commit this with a good message and open a PR".

📖 Creating pull requests → https://code.claude.com/docs/en/common-workflows

Plugins

📦 *Tip: Someone probably already built that skill*

About to spend an hour building a `/deploy` command? Check if it
already exists.

Skills get bundled and shared as plugins. `/plugin` browses what's
available and installs in one step. Five minutes of browsing can save an
hour of building.

*Try it now:* type `/plugin` and scroll through. You'll find at least one
thing you didn't know you wanted.

📖 Plugins → https://code.claude.com/docs/en/plugins

Security and admin

Security architecture

🔐 *Tip: The answer to "is this safe?" for the next time you're asked*

Someone on your team is going to ask "wait, where does my code go?"
Here's the short version you can paste.

Permission-first by design. Every file edit, shell command, and external
call is gated by your approval. The CLI runs in your terminal and talks
directly to Anthropic's API, with no third-party servers, and supports
optional OS-level sandboxing for shell commands. Under our Enterprise plan,
Anthropic does not use your code or prompts to train its models.

*Try it now:* save these two links for the next time the question comes up.
They answer most security-review questions.

📖 https://code.claude.com/docs/en/security
📖 https://code.claude.com/docs/en/data-usage

Best practices

✅ *Tip: The 4 habits that separate "tried it once" from "use it daily"*

Most people who bounce off Claude Code skipped one of these. Most people
who stick did all four in week one.

  - Start in plan mode for anything touching multiple files
  - Run /init early; context compounds
  - Review diffs before committing; Claude can be confidently wrong
  - Verify changes that touch critical paths; treat it like a sharp
    junior, not an oracle

*Try it now:* if you've only done one or two of these, pick the one you're
missing and do it on your next task. Post what changed in #claude-code.

📖 Best practices → https://code.claude.com/docs/en/best-practices

Quick reference

FAQ responses

One-line replies for the questions you will be asked most.

Question	Response
”Does it work in VS Code?”	Yes. There is a VS Code extension and a JetBrains plugin with the same features, embedded in your editor. VS Code →
“Do I have to configure anything first?”	No. Install, then run `claude` in any repo. Run `/init` once and you’re set. Quickstart →
“Where does my code go?”	The CLI runs in your terminal and sends context to Anthropic’s API for inference, with no third-party servers. Under your Enterprise plan, your code and prompts are not used to train models. Data usage →
“Can it see my whole repo?”	It reads what you give it access to. File reads inside your working directory don’t prompt; permission prompts gate edits, non-read-only shell commands, and file-tool reads outside that directory. A built-in set of read-only shell commands such as `ls` and `cat` runs without prompting; restrict it with sandbox `denyRead` rules. Permissions →
“How is this different from Copilot?”	Copilot autocompletes lines. Claude Code is an agent that reads files, runs commands, and makes multi-file edits. Overview →
“What should I try first?”	A bug you’ve been putting off because it’s tedious. “The test in [file] is flaky, figure out why.” Quickstart →

Prompt templates

Share these starter prompts with engineers who have installed but aren’t sure what to ask. Each one is phrased the way it would be typed into a real session; replace the bracketed pieces with files from your own repo.

Task	Prompt
Fix a bug	”the tests in [file] are failing, figure out why and fix it”
Understand code	”walk me through how [module] works, then tell me where the entry point is”
Safe refactor	”refactor [module] to [goal], use plan mode so I can review first”
Write tests	”write tests for [file] that cover the edge cases around [scenario]“
Review before commit	”look at my working diff and tell me what looks risky”
Open a PR	”fix [issue], write a conventional commit, and open a PR with a summary”
Make a skill	”make me a /ship skill that runs tests and lint before commit”
Debug a stack trace	”here’s the stack trace, find the root cause, don’t just paper over it”

Claude Code ships frequently. Verify version-specific details against the documentation home page before distributing internally.

Setup and access

Deployment

Gateways

Usage and costs

Plugin distribution

Security and data

Adoption

Launch communications

Before you send

The announcement

Pilot group variant

Champion recruitment DM

Tips and tricks campaign

Get started

Project memory

Control and safety

Connect your tools

Automate your workflows

Day-to-day development

Security and admin

Quick reference

FAQ responses

Prompt templates

​Launch communications

​Before you send

​The announcement

​Executive sponsor variant

​Pilot group variant

​Champion recruitment DM

​Tips and tricks campaign

​Get started

​Project memory

​Control and safety

​Connect your tools

​Automate your workflows

​Day-to-day development

​Share and scale

​Security and admin

​Quick reference

​FAQ responses

​Prompt templates

Launch communications

Before you send

The announcement

Executive sponsor variant

Pilot group variant

Champion recruitment DM

Tips and tricks campaign

Get started

Project memory

Control and safety

Connect your tools

Automate your workflows

Day-to-day development

Share and scale

Security and admin

Quick reference

FAQ responses

Prompt templates